by Patrick Weill, CT
This comprehensive philosophy of success in business and life will be presented in four parts; today’s text discusses the foundation of success. The bottom line. If our product is poor, we will eventually fail, while having a great product is a good indicator of success. There are other important factors, though.
Skill in business is all about discipline. Doing what we do not want to do. A wise man once gave me a great piece of advice: “Successful people are willing to do what others aren’t.”In order to provide a great product all of the time, our language skills must be top-notch, for both languages in a given pair or pairs, and under continuous development. How can we improve our skill in a non-native language? The best way is to live in or visit a place where the language is (exclusively) spoken, as cultural knowledge is crucial to our understanding of the subtleties that often underlie our source language discourse. Grammar is also important. It’s necessary to know the rules. Having both practical (conversation) and theoretical (grammar/syntax) skill is necessary if we want to be real experts.
What about improving our skills in our native languages? “It’s my native language so I don’t need to work on it.” No, no, no. Even though I had a strong high school and university education, was fairly well-read, and thus had a good command of my native language, it wasn’t until I had worked for several years as an English teacher for native Spanish speakers that I was able to gain an understanding of the language’s fine points, allowing me to work at a professional level as a translator into and editor of English.
Specialization is another important element in our professional skillset. What with neural machine translation and the effect of globalization, the latter virtually allowing members of virtually any economy to compete with us as translators remotely via the internet, we have to differentiate ourselves from the bottom feeders - and middle feeders, too, preferably. I want to be a top feeder. So, again, discipline is key in areas such as subject-area research and CPD (Continuing Professional Development). Sometimes I spend more time reading about the subject in a translation or editing project than I do actually translating or editing. And if there are no face-to-face training courses given by experts in your region, the ATA Webinar Series and eCPD are very good options. The harder it is to gain expertise in a given subject area, the fewer competitors we will have in this area. Of course, as Ms. Chris Durban has alluded to, these are high-risk areas and demanding clients, so we should not offer services in areas in which we are unable to guarantee quality.
Once we have this optimized product, we must also let people know about it via sales and marketing, discussed in next issue’s installment. Balancing the maximization of our professional skills with a strategic effort to make potential clients aware of how we can serve them will pay off in the short and the long run. Best of luck to you all!